• Accessible

    marketing

    strategies

    We are a collective of marketing professionals from some of Singapore's largest agency networks. We are not allowed to moonlight. We want to keep our day jobs. But working for the world's biggest brands can take its toll. We're out for some new challenges.

     

    Bring us your toughest problems, we'll think up solutions and you can pay what you want.

  • How it Works

    We take on four clients a month. Each of our clients is assigned a Strategy Consultant who will work toward building a marketing plan for your business.

    1

    You Brief In

    The engagement begins with a two-hour video call, on which you will be guided through a process of briefing your consultant in.

    2

    We Get to Work

    We help develop a strategy tailored to your business, through our four-canvas marketing planner.

    3

    We Deliver

    We reconnect with you to present our recommendations and discuss the action plan.

    4

    You PWYW

    ...and only after we're done,
    you will be asked to 
    pay what you want.

  • THE COMMON SEN.SE planner

    The secret sauce in our model: a four-canvas workflow that gets us to the heart of your biggest challenges fast and helps you put to action workable marketing solutions.

    Canvas #1

    (Re-)Framing Your Objectives

    We help define and prioritise your marketing objectives from your business intent, identifying relevant KPI's, mapping them to your internal stakeholders/teams and sharing some tools that can help you keep track of them.

    Canvas #2

    Understanding Your Market

    We help you validate your market opportunity as well as identify trends and drivers of change that might impact your business. We then help you discover, segment and prioritise your customers.

    Canvas #3

    Your Brand Experience

    We identify the best route toward inspiring customer action, defining the key touchpoints and moments in your consumer journey.

    Canvas #4

    The Action Plan

    We draft a list of priorities and next steps, helping your business make the most of the actionable insights and strategic recommendations we have provided.

  • HIT THAT BAT-SIGNAL

    On months when demand outstrips supply, it's the noblest causes that win out – so be honest, descriptive and tug at our heartstrings. Include links to any websites, apps and social media profiles your company may have.

     

    Go ahead. Ask for help. Save our souls.